Author:
Roopa G. M.,Nirmala C. R.
Reference15 articles.
1. X. Wang, W. Li, Y. Cui, R. Zhang, and J. Mao, “Click-through rate estimation for rare events in online advertising,” in Online Multimedia Advertising: Techniques and Technologies, pp. 1–12, 2011.
2. Cheng. H. and Cantu-Paz E. 2010: Personalized click prediction in sponsored search. In the proceedings of 3rd ACM International Conference on WEB search and Data Mining 351–360 (18).
3. Georgios Theocharous, Philip S. Thomas, Mohammad Ghavamzadeh: Ad Recommendation Systems for Life-Time Value Optimization WWW 2015 Companion, May 18–22, 2015, Florence, Italy. ACM 978-1-4503-3473-0/15/05.3.
4. Long-Sheng Chen, Tai-Cheng Kuo: Using Decision Trees to identify key Factors of Keyword Advertisements. Proceedings of the International Multi-Conference of Engineers and Computer Scientists 2014 Vol-1 IMECS 2014, March 12–14, 2014, Hong Kong.
5. Nirmala C R, Dr V Rama Swamy and Jyoth id M N: Mobile Agents for Audio Search and retrieval. 2010 International Journal of Computer Applications (0975–8887) Vol. 1. No. 23 (17).
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献