Publisher
Springer Nature Singapore
Reference28 articles.
1. Abbruzzino, A.: In-game advertising or advergaming? what are your best options? Retrieved from: https://bit.ly/3xWDtJD (2018). Accessed 8 May 2021
2. Aliagas, I., Privado, J., Merino, M.D.: Proximity, familiarity of congruency? what influences memory of brand placement in videogames. J. Theor. Appl. Electron. Commer. Res. 16, 811–827 (2021). https://doi.org/10.3390/jtaer16040046
3. APDEV: More than 11 million Peruvians are already considered gamers. Retrieved from: https://bit.ly/3wSa4z1 (30 Aug 2020). Accessed 2 June 2 2020
4. Cai, J., Wohn, D.Y., Freeman, G.: Who purchases and why? explaining motivations for in-game purchasing in the online survival game Fortnite. Paper presented at the CHI PLAY 2019—proceedings of the annual symposium on computer-human interaction in play, 391–396 (2019). https://doi.org/10.1145/3311350.3347196
5. Catalan, S., Martinez, E., Wallace, E.: Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity. J. Prod. Brand. Manag. (2019). https://doi.org/10.1108/JPBM-07-2018-1929