Digital Technology and CRM Implementation in the Hospital of Delhi and NCR
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-1699-3_44
Reference27 articles.
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4. Reddy BK, Acharyulu GVRK (2002) Customer relationship management (CRM) in health care sector—a case study on master health check. J Acad Hospital Admin 14(1)
5. Rao VN, Prasad AS (2011) Customer relationship management (CRM) in health care industry-a study of select corporate hospitals in Vijayawada, Andhra Pradesh. Indian J Market 41(5):20–30
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