Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World-Reference-Cited by-同舟云学术

Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World

Published:2022 Issue: Volume: Page:3-6
ISSN:
Container-title:Dealing with Socially Responsible Consumers
language:
Short-container-title:

Author:

Ozturan Peren^ORCID

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-19-4457-4_1

Reference8 articles.

1. Balaji, M. S, Jiang, Y., Bhattacharyya, J., Hewege, C., & Azer, J. (2021). An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges. In J. Bhattacharyya, M. Balaji, Y. Jiang, J. Azer, & C. Hewege (eds.), Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies (1st ed., pp. 1–20). Singapore: Springer.

2. Bhattacharyya, J. (2022). The Structure of Sustainability Marketing Research: A Bibliometric Review and Directions for Future Research. Asia-Pacific Journal of Business Administration. https://doi.org/10.1108/APJBA-06-2021-0239

3. Bhattacharyya, J., Balaji, M. S., & Jiang, Y. (2023). Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives. Journal of Business Research 156, 113511. https://doi.org/10.1016/j.jbusres.2022.113511

4. Bhattacharyya, J., Balaji, M. S, Jiang, Y., Azer, J., & Hewege, C. (2021). Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies (1st ed.). Singapore: Springer. In-Press.

5. Bhattacharyya, J., Dash, M., Hewege, C., Balaji, M. S., & Lim, W. M. (2021). Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science (1st ed.). New York: Routledge.