Research Model and Hypotheses
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-19-5017-9_3
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3. Anees-ur-Rehman, M., Saraniemi, S., Ulkuniemi, P., & Hurmelinna-Laukkanen, P. (2017). The Strategic Hybrid Orientation And Brand Performance Of B2b Smes. Journal of Small Business and Enterprise Development, 24, 585–606.
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5. Berry, J. W., & Dasen, P. R. (2019). Culture and cognition: Readings in cross-cultural psychology. Routledge.
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