Introduction

Author:

Perera Charitha Harshani,Nayak Rajkishore,Nguyen Long Van Thang

Publisher

Springer Nature Singapore

Reference179 articles.

1. Adeola, O., Hinson, R. E., & Evans, O. (2020). Social media in marketing communications: A synthesis of successful strategies for the digital generation. Digital Transformation in Business and Society.

2. Ahmad, S. Z., Bakar, A. R. A., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: The case of the UAE. International Journal of Entrepreneurial Behavior & Research.

3. Alnaser, F., Ghani, M., & Rahi, S. (2017). The impact of servqual model and subjective norms on customer’s satisfaction and customer loyalty in Islamic Banks: A cultural context. International Journal of Economics and Management Sciences, 6, 455.

4. Al-Rahmi, W. M., Alias, N., Othman, M. S., Marin, V. I., & Tur, G. (2018). A model of factors affecting learning performance through the use of social media in malaysian higher education. Computers & Education, 121, 59–72.

5. Al-Rawi, A. (2019). Viral news on social media. Digital Journalism, 7, 63–79.

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