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Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-19-5017-9_7
Reference102 articles.
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2. Alhabash, S., & Ma, M. (2017). A tale of four platforms: Motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college students?. Social media+ society, 3(1), 2056305117691544.
3. Alsaleh, D. A., Elliott, M. T., Fu, F. Q., & Thakur, R. (2019). Cross-cultural differences in the adoption of social media. Journal of Research in Interactive Marketing, 13, 119–140.
4. Alnsour, M. & Al Faour, H. R. (2020). The influence of customers social media brand community engagement on restaurants visit intentions. Journal Of International Food & Agribusiness Marketing, 32, 79–95
5. Ahmed, S., & Latif, W. B. (2019). Assessing customer-based brand equity and brand competitiveness of an electronic company in bangladesh. Journal of Research in Marketing, 10, 758–765.
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