Factors Influencing Online Product Purchase Through Mobile Applications
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-1080-5_32
Reference17 articles.
1. Pop RA, Hlédik E, Dabija DC (2023) Predicting consumers’ purchase intention through fast fashion mobile apps: the mediating role of attitude and the moderating role of COVID-19. Technol Forecast Soc Chang 186:122111
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3. Zhang Y, Voorhees CM, Lin C, Chiang J, Hult GTM, Calantone RJ (2022) Information search and product returns across mobile and traditional online channels. J Retail 98(2):260–276
4. Sohn S, Gross M (2020) Understanding the inhibitors to consumer mobile purchasing intentions. J Retail Consum Serv 55:102129
5. Nel J, Boshoff C (2019) Online customers’ habit-inertia nexus as a conditional effect of mobile-service experience: a moderated-mediation and moderated serial-mediation investigation of mobile-service use resistance. J Retail Consum Serv 47:282–292
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