Social Media Content Marketing Strategy for Higher Education: A Case Study Approach

Author:

Garcia Jorge EsparteiroORCID,Pereira Joana Seixas,Cairrão ÁlvaroORCID

Publisher

Springer Singapore

Reference24 articles.

1. Rodrigues, M.E.: O perfil informacional do estudante à entrada do ensino superior: o caso do Instituto Politécnico de Castelo Branco. Évora University, Évora (2011)

2. Pulizzi, J.E., Handley, A.: B2B Content Marketing: 2015 Benchmarks. Budgets and Trends, Content Marketing Institute (2015)

3. Wandel, T. L.: Colleges and universities want to be your friend: communicating via online social networking. Acad. J. Plann. Higher Educ. 37 (2008)

4. C. M. Institute: What is content marketing? Available http://contentmarketinginstitute.com/what-is-content-marketing/. Last Accessed 15 Jun 2020

5. Monteiro, M.V.L.M.: Estratégia digital de marketing de Conteúdos–Estudo de Caso Nestlé Cozinhar. Universidade Católica Portuguesa, Lisboa (2015)

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