Dominant Communication Strategies and Digital Platforms for Personal Brand Management in the “Post-pandemic” Job Market

Author:

Machado Evelin,Miranda Sandra,Baldi Vania

Publisher

Springer Nature Singapore

Reference22 articles.

1. Arruda, W., & Dixson, K. (2010). Career distinction: Stand out by building your brand. Wiley.

2. Brooks, A., & Anumudu, C. (2016). Identity development in personal branding instruction: Social narratives and online brand management in a global economy. Adult Learning, 27(1), 23–29.

3. Castells, M. (2009). A sociedade em rede. A era da informação: economia, sociedade e cultura. Editora Paz e Terra.

4. Chen, C. (2013). Exploring personal branding on YouTube. Journal of internet commerce, 12(4), 332–347.

5. Courtenay-Smith, N. (2019). #StandOutOnline: How to build a profitable and influential personal brand in the digital age. Piatkus.

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