Expert Systems for Marketing Decision Support—The Case of the Portuguese Mountain Olive Oil-Reference-Cited by-同舟云学术

Expert Systems for Marketing Decision Support—The Case of the Portuguese Mountain Olive Oil

Published:2023-09-05 Issue: Volume: Page:343-353
ISSN:2190-3018
Container-title:Marketing and Smart Technologies
language:
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Author:

Paiva Teresa,Felgueira Teresa,Alves Catarina

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-99-0333-7_25

Reference14 articles.

1. Paiva, T., Ribeiro, M., & Coutinho, P. (2020). R&D collaboration, competitiveness development, and open innovation in R&D. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 116.

2. Paiva, T., Felgueira, T., & Alves, C. (2019a). Simulador de Marketing. In Guia de Gestão e Utilização da Marca “Azeites de Montanha”. Projeto Promoção e Valorização de Azeites de Montanha. Published by Castelo Branco Polytechnic Institute, cofinanced by Centro 2020 - CENTRO-01-0246-FEDER-00004, project nº 6756, within the project Promoção e Valorização dos Azeites de Montanha. ISBN: 978-972-97167.

3. Read, S., Dew, N., Sarasvathy, S., Song, M., & Wiltbank, R.: Marketing under uncertainty: The logic of an effectual approach. Journal of Marketing, 73, 1–18.

4. Paiva, T., Felgueira, T., & Alves, C. (2019b). Marketing. In Guia de Gestão e Utilização da Marca “Azeites de Montanha”. Projeto Promoção e Valorização de Azeites de Montanha. Published by Castelo Branco Polytechnic Institute, cofinanced by Centro 2020—CENTRO-01-0246-FEDER-00004, project nº 6756, within the project Promoção e Valorização dos Azeites de Montanha. ISBN: 978-972-97167.

5. Andersson, S., & Tell, J.: The relationship between the manager and growth in small firms. Journal of Small Business and Enterprise Development, 16(4), 586–598.

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