Online Halal Dating: AyoPoligami and the Contestations of Polygamy as the “New Normal” in Indonesia-Reference-Cited by-同舟云学术

Online Halal Dating: AyoPoligami and the Contestations of Polygamy as the “New Normal” in Indonesia

Published:2024 Issue: Volume: Page:105-121
ISSN:2948-2909
Container-title:Engaging Indonesia
language:en
Short-container-title:

Author:

Kurnia Lilawati,Nurbaity

Abstract

AbstractThis chapter explores how the online datingapp AyoPoligami expresses a halal lifestyle that has become increasingly popular in Indonesia in recent years. While it is desirable for many middle-class Muslims, both women and men, to live a Sharia-compliant life and to document this in public, it is questionable to what extent corresponding online services want to be associated with the halal label that delivers on this promise. It compares AyoPoligami with other dating apps, particularly Salams(previously Minder), a popular dating app for Muslims whose slogan is to “find love or friends the halal way.” While scholars have explored Islamic branding and halal products as well as online datingin Indonesia, an analysis of online dating in the context of polygamy in Indonesia is under explored. We break new ground with this research by using interviews with users and an analysis of app features to explore how the online app AyoPoligami uses the halal label to make polygamy socially acceptable, to make it the “new normal,” the more visible popular polygamous marriage.

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-99-5659-3_6

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