Advertisement: Construction and Communication of Memory (A Study on Media Advertisement in Malayalam—An Indian Language)

Author:

Sajitha K. V.

Publisher

Springer Singapore

Reference23 articles.

1. Benjmin, W. (1969). Illuminations: Essays and reflection. Schocken Books.

2. Bennet, T., Grossberg, L., & Moriss, M. (Eds.). (2005). New Keywords: A revised vocabulary of culture and society. Blackwell.

3. Connerton, P. (2006). Cultural memory. In C. Triley, W. Keane, S. Kuchler, M. Rowland, & P. Spyer (Eds.), Handbook of material culture (pp. 315–324). Sage Publications.

4. Curtin, P. A., & Kenn Gaither, T. (2006). Global public relation and the circuit of culture. In International public relations: Negotiating culture, identity, and power (pp. 35–50). Thousand Oaks, CA: Sage Publications.

5. Gimblett, B. K. (1995). Theorizing heritage. Ethnomusicology, 39(3), 367–380.

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