Investigating the Role of Metaverse Technology-Facilitated Online Advertising in Purchase Decision-Making
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Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-4071-4_17
Reference46 articles.
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5. Taylor CR (2022) Research on advertising in the metaverse: a call to action. Int J Advert 41(3):383–384. https://doi.org/10.1080/02650487.2022.2058786
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