An Empirical Study on Continuance Using Intention of OTT Apps with Young Generation-Reference-Cited by-同舟云学术

An Empirical Study on Continuance Using Intention of OTT Apps with Young Generation

Published:2019-08-22 Issue: Volume: Page:219-229
ISSN:1876-1100
Container-title:Lecture Notes in Electrical Engineering
language:
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Author:

Tran Thi-Thanh-Quy,Tran Quoc-Tuan,Le Hoanh-Su

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-32-9244-4_31

Reference35 articles.

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5. Bauer, H.H., Barnes, S.J., Reichardt, T., Neumann, M.M.: Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. J. Electron. Commer. Res. 6(3), 181–192 (2005)

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