Structural Equation Modeling of Determinants of Customer Loyalty: A Case of Franchised Restaurants in Cambodia

Author:

Ou Phichhang,Douch Sokheng,Sann Rathna,Soun Sokheang

Publisher

Springer Nature Singapore

Reference49 articles.

1. Run P (2017) Customer satisfaction on KFC company in Cambodia. Master Thesis, Siam University, Bangkok, Thailand

2. Dinakaran U (2013) A study on franchised restaurants as a successful business model for franchisees. CLEAR Int J Res Commer Manage 4(2):107–111

3. Kimsay H (2016) Restaurant owners see further growth. Phnom Penh Post (2016) https://www.phnompenhpost.com/business/restaurant-owners-see-further-growth. Accessed 20 May 2023

4. Sun D (2017) Franchising a restaurant, explained. EATER. https://www.eater.com/2017/5/8/14936008/how-to-franchise-restaurant-mcdonalds-arbys-subway. Accessed 20 May 2023

5. Sashi CM, Prasad Karuppur D (2002) Franchising in global markets: towards a conceptual framework. Int Mark Rev 19(5):499–524

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