Korean Dramas and Indian Youngsters: Viewership, Aspirations and Consumerism

Author:

Soman Amritha,Jaggi Ruchi Kher

Publisher

Springer Nature Singapore

Reference31 articles.

1. Adoni, H. and S. Mane. 1984. ‘Media and the Social Construction of Reality: Toward an Integration of Theory and Research.’ Communication Research 11 (3): 323–340.

2. Arshad, Z., S.H. Raza, and Iftikhar, M. 2017. Impact of Web-Based Korean Content on Brand Selection. https://doi.org/10.5176/2301-3710_JMComm17.10

3. Bowman, J. 2011. ‘October. Riding the Korean Wave—Cultural Influence and Brand Strategy.’ Retrieved on February 15, 2019 from https://www.warc.com/content/paywall/article/warc-exclusive/riding_the_korean_wave_cultural_influence_and_brand_strategy/95365

4. Cayla, J., and G.M. Eckhardt. 2008. ‘Asian Brands and the Shaping of a Transnational Imagined Community.’ Journal of Consumer Research 35 (2): 216–230.

5. Creighton, M. 2009. ‘Japanese Surfing the Korean Wave: Drama Tourism, Nationalism, and Gender via Ethnic Eroticisms.’ Southeast Review of Asian Studies 31: 10–38.

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