The Creative Logic of Transmedia Brand Storytelling

Author:

Sutherland Karen E.,Barker Richie

Publisher

Springer Nature Singapore

Reference57 articles.

1. Benaim, M. (2018). From symbolic values to symbolic innovation: Internet-memes and innovation. Research Policy, 47(5), 901–910.

2. Collier, P., & Lansanah, D. (2020, March 9). The power of experience in growing your brand. Research World. https://archive.researchworld.com/the-power-of-experience-in-growing-your-brand/

3. Booker, C. (2004). The seven basic plots: Why we tell stories. A&C Black.

4. Campbell, J. (2008). The hero with a thousand faces (Vol. 17). New World Library.

5. Coombs, W. T., & Harker, J. L. (2021). Strategic sport communication: Traditional and transmedia strategies for a global sports market. Routledge.

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