Machine Learning for Customer Segmentation Through Bibliometric Approach

Author:

Behera Lopamudra,Nanda Pragyan,Mohanta Bhagyashree,Behera Rojalin,Patnaik Srikanta

Publisher

Springer Singapore

Reference57 articles.

1. S. Goyat, The basis of market segmentation: a critical review of literature. Eur. J. Bus. Manag. 3(9), 45–54 (2011)

2. J. Tikmani, S. Tiwari, S. Khedkar, An approach to consumer classification using K-Means. IJIRCCE 3(11), 10542–10549 (2015)

3. C.P. Ezenkwu, S. Ozuomba, C. Kalu, Application of K-Means algorithm for efficient customer segmentation: a strategy for targeted customer services (2015)

4. V.R. Patel, R.G. Mehta, Impact of outlier removal and normalization approach in modified k-means clustering algorithm. Int. J. Comput. Sci. Issues (IJCSI) 8(5), 331 (2011)

5. G. Linden, B. Smith, J. York, Amazon.com recommendations: item-to-item collaborative filtering. IEEE Internet Comput. 7(1), 76–80 (2003)

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