A Case Study on the Buying Behaviour of Online Customers in Bangalore

Author:

Raju V.ORCID

Publisher

Springer Nature Singapore

Reference6 articles.

1. Chang, H.-H., Chen, S.W.: The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Online Inform. Rev. 32(6), 818–841 (2008)

2. Zhou, L., Dai, L., Zhang, D.: Online shopping acceptance model – a critical survey of consumer factors in online shopping. J. Electron. Commer. Res. 8(1), 14–62 (2007)

3. Martín, S.S., Camarero, C.: How perceived risk affects online buying. Online Inform. Rev. 33(4), 629–654 (2009). https://doi.org/10.1108/14684520910985657

4. Rajajogan, K., Muthumani, S.: The impact of demographic variables based on buying behaviour intention towards e-store In India. J. Theor. Appl. Inform. Technol. 75(1), 65 (2015)

5. Nayyar, R., Gupta, S.L.: Determinants of internet buying behavior in India. Asian J. Bus. Res. 1(2), 62 (2011). https://doi.org/10.14707/ajbr.110011

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