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2. Torres, J.F.: Nation Brand Builders. Uzina Books, Lisbon (2019)
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4. Kotler, P., Bowen, J., Baloglu, S.: Marketing for hospitality and tourism. 8th edn. Pearson Education Limited, United Kingdom (2022)
5. Morgan, N., Pritchard, A., Pride, R. (eds.): Destination Branding: Creating the Unique Destination Proposition, 2nd edn. Elsevier, Amsterdam, Boston, Heidelberg, London, New York, Oxford, Paris, San Diego, San Francisco, Singapore, Sydney, Tokyo (2004)