The Influence of Social Media Marketing Activity on Purchase Intention in the Beer Sector: Case of SuperBock's Instagram
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Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-1552-7_22
Reference27 articles.
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3. Mercadal, T.: Beer. In Salem Press Encyclopedia, Salem Press (2022)
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5. Bi̇lgi̇n, Y.: The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Bus. Manage. Stud. Int. J. 6(1), (2018) Art. 1. https://doi.org/10.15295/bmij.v6i1.229
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