Using Extended Reality and Machine Learning in Digital Marketing Focusing Tourism
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-1552-7_28
Reference20 articles.
1. Ronaghi, M.H., Ronaghi, M.: A contextualized study of the usage of the augmented reality technology in the tourism industry. Decis. Anal. J. 5, 100136 (2022). https://doi.org/10.1016/j.dajour.2022.100136
2. Sustacha, I., Baños-Pino, J.F., Del Valle, E.: The role of technology in enhancing the tourism experience in smart destinations: a meta-analysis. J. Destin. Mark. Manag. 30, 100817 (2023). https://doi.org/10.1016/j.jdmm.2023.100817
3. Loureiro, S.M.C., Guerreiro, J., Ali, F.: 20 years of research on virtual reality and augmented reality in tourism context: a text-mining approach. Tour. Manag. 77, 104028 (2020). https://doi.org/10.1016/j.tourman.2019.104028
4. Bangare, M.L., Bangare, P.M., Ramirez-Asis, E., Jamanca-Anaya, R., Phoemchalard, C., Bhat, D.A.R.: Role of machine learning in improving tourism and education sector. Mater. Today Proc. 51, 2457–2461 (2022). https://doi.org/10.1016/j.matpr.2021.11.615
5. Knani, M., Echchakoui, S., Ladhari, R.: Artificial intelligence in tourism and hospitality: bibliometric analysis and research agenda. Int. J. Hosp. Manag. 107, 103317 (2022). https://doi.org/10.1016/j.ijhm.2022.103317
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