1. Watkins J, Kitner KR, Mehta D (2012) Mobile and smartphone use in urban and rural India. Continuum 26(5):685–697
2. Top Countries/Markets by Smartphone Penetration and Users | Newzoo. https://newzoo.com/insights/rankings/top-countries-by-smartphone-penetration-and-users. Last accessed 29 Jan 2023
3. India Smartphone Market Size. https://www.researchandmarkets.com/reports/5543303/india-smartphone-market-size-analysisgrowth?utm_source=CI&utm_medium=PressRelease&utm_code=dqn487&utm_campaign=1674100+-+India+%24139+Billion+Smartphone+Markets+to+2028&utm_exec=chdo54prd. Last accessed 28 Jan 2023
4. Gupta AK, Shukla AV (2015) Store choice behaviour for consumer durables in NCT-Delhi: effect of shopper’s demographics. Paradigm 19(2):152–169
5. Richa H, Vadera S (2019) Determinants of online shopping behaviour in India. Int J Recent Technol Eng 8(3):3946–3950