Author:
Devasia Deleep,P. V. Sanoop Kumar
Publisher
Springer Nature Singapore
Reference73 articles.
1. Blattberg, R. C., & Neslin, S. A. (1990). Sales promotion. Prentice Hall.
2. Bonchi, F., Castillo, C., Gionis, A., & Jaimes, A. (2011). Social network analysis and mining for business applications. ACM Transactions on Intelligent Systems and Technology, 2, 1–37.
3. Bonham, C., & Mak, J. (1996). Private versus public financing of state destination promotion. Journal of Travel Research, 35(2), 3–10.
4. Brown, D., & Hayes, N. (2008). Influencer marketing. Routledge.
5. Chaffey, D., & Ellis-Chadwick, F. (2015). Digital marketing. Pearson Higher Education.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献