Consumer Behavior Toward Mobile Phone Handsets-Reference-Cited by-同舟云学术

Consumer Behavior Toward Mobile Phone Handsets

Published:2018-11-03 Issue: Volume: Page:61-69
ISSN:2367-3370
Container-title:International Conference on Innovative Computing and Communications
language:
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Author:

Jain Suman,Singh Balgopal

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-13-2324-9_7

Reference7 articles.

1. Das D (2012) An empirical study of factors influencing the buying behavior of youth consumers towards mobile handsets: a case study in coastal districts of Odisha. Asian J Res Bus Econ Manage 2(4):68–82

2. Rani P (2014) Factors influencing consumer behaviour. Retrieved from http://www.ijcrar.com/vol-2-9/Pinki%20Rani.pdf . Accessed 1 May 2017

3. Mack Z, Sharples S (2009) The importance of usability in product choice: a mobile phone case study. Ergonomics 52(12):1514–1528

4. Dziwornu RK (2013) Factors affecting mobile phone purchase in the greater Accra region of Ghana: a binary logit model approach. Int J Mark Stud 5(6):1918–7203

5. Uddin MdR, Lopa NZ, Oheduzzaman Md (2014) Factors affecting customers’ buying decisions of mobile phone: a study on Khulna City, Bangladesh. Int J Manag Value Supply Chains 5(2):16–28

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