Branding in the Context of Globalization: A Case Study of Baoxiniao
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Publisher
Springer Singapore
Link
http://link.springer.com/content/pdf/10.1007/978-981-13-9318-1_2
Reference33 articles.
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4. Einwiller, Sabine, and Markus Will. “Towards an integrated approach to corporate branding—An empirical study.” Corporate Communications: An International Journal 7, no. 2 (2002): 100–109.
5. Erdil, T. Sabri. “Strategic brand management based on sustainable-oriented view: An evaluation in Turkish home appliance industry.” Procedia-Social and Behavioral Sciences 99 (2013): 122–132.
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