A Study on the Continued Viewing Intention of YouTuber Videos: Experiential Marketing, Social Capital, and Habit Perspectives

Author:

Lee Yu-Sheng,Li Jia-Lun,Kang Tsan-Ching,Chuang Ya-Hsueh

Publisher

Springer Nature Singapore

Reference6 articles.

1. Bhattacherjee, A.: Understanding information systems continuance: an expectation-confirmation model. MIS Q. 25(3), 351 (2001). https://doi.org/10.2307/3250921

2. Bourdieu, P.: Outline of a Tfieofy of Practice Pi Erre Bourdi Eu. Cambridge University Press (1977). https://monoskop.org/images/7/71/Pierre_Bourdieu_Outline_of_a_Theory_of_Practice_Cambridge_Studies_in_Social_and_Cultural_Anthropology_1977.pdf

3. Bruner, G.C., Kumar, A.: Web commercials and advertising hierarchy of effects. Article J. Advertising Res. 40(1–2), 35–42 (2000). https://doi.org/10.2501/JAR-40-1-2-35-42

4. Lin, H., Fan, W., Chau, P.Y.K.: Determinants of users’ continuance of social networking sites: a self-regulation perspective. Inform. Manage. 51(5), 595–603 (2014)

5. Pine, B., Joseph, G., James, H.: Welcome to the experience economy. Harvard Bus. Rev. 97–105 (1998). http://rushkolnik.ru/tw_files/4995/d-4994348/7z-docs/4.pdf

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