The Future of Digital Marketing: How Would Artificial Intelligence Change the Directions?

Author:

Taufique Khan Md. Raziuddin,Mahiuddin Sabbir Md.

Publisher

Springer Nature Singapore

Reference92 articles.

1. Huang MH, Rust RT (2021) A strategic framework for artificial intelligence in marketing. J Acad Mark Sci 61(4):43–65. https://doi.org/10.1007/s11747-020-00749-9

2. MIT Technology Review Insights (2020) North America—The global AI agenda. https://mittrinsights.s3.amazonaws.com/AIagenda2020/NAAIagenda.pdf. Accessed 2 July 2021

3. Columbus (2018) 77% Of marketing execs see AI adoption growing this year. https://www.forbes.com/sites/louiscolumbus/2018/05/14/77-of-marketing-execs-see-ai-adoption-growing-this-year/?sh=2137b3b37ef8. Accessed 2 July 2021

4. Reavie V (2018) Do you know the difference between data analytics and AI machine learning? https://www.forbes.com/sites/forbesagencycouncil/2018/08/01/do-you-know-the-difference-between-data-analytics-and-ai-machine-learning/?sh=20e0bdd5878d. Accessed 4 July 2021

5. Blueshift (2018) Activating customer data for AI-powered marketing. https://blueshift.com/library/activating-customer-data-for-ai-powered-marketing-report/. Accessed 2 July 2021

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