KFCM-Based Direct Marketing

Author:

Trivedi Naresh Kumar,Kumar Suresh,Jain Sachin,Maheshwari Shikha

Publisher

Springer Singapore

Reference11 articles.

1. S. Abbas, Deposit subscribe prediction using data mining techniques based real marketing dataset. Int. J. Comput. Appl. 110(3), 975–887 (2015)

2. S. Moro, R.M.S. Laureano, Using data mining for bank direct marketing: an application of the CRISP-DM methodology. Eur. Simul. Model. Conf., Tableure 1, 117–121 (2011)

3. C. Vajiramedhin, A. Suebsing, Feature selection with data balancing for prediction of bank telemarketing. Appl. Math. Sci. 8(114), 5667–5672 (2014)

4. H.A. Elsalamony, Bank direct marketing analysis of data mining techniques. Int. J. Comput. Appl. 85(7), 12–22 (2014)

5. H. Elsalamony, A. Elsayad, Bank direct marketing based on neural network. Int. J. Eng. Adv. Technol. 2(6), 392–400 (2013)

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