The Space of Artificial Intelligence in Public Relations: The Way Forward

Author:

Biswal Santosh Kumar

Publisher

Springer Singapore

Reference20 articles.

1. Bourne C (2019) AI cheerleaders: public relations, neoliberalism and artificial intelligence. Publ Relat Inquiry 8(2):109–125

2. Chakraborty U, Bhat S (2017) Credibility of online reviews and its impact on brand image. Manag Res Rev 41(1):148–164

3. Dance F (1970) The “concept” of communication. J Commun 20:201–210

4. Dods P (2018, August 27). The impact of artificial intelligence on the PR industry. Retrieved from August 10, 2019. https://learn.g2.com/pr-industry-artificial-intelligence

5. Gehl RW, Bakardjieva M (2017) Socialbots and their friends: digital media and the automation of sociality. Routledge, NY

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