Omni-Channel Challenges Facing Small- and Medium-Sized Enterprises: Balancing Between B2B and B2C-Reference-Cited by-同舟云学术

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Omni-Channel Challenges Facing Small- and Medium-Sized Enterprises: Balancing Between B2B and B2C

Published:2020 Issue: Volume: Page:343-353
ISSN:2190-3018
Container-title:Agents and Multi-Agent Systems: Technologies and Applications 2020
language:
Short-container-title:

Author:

Fujimura Tomohiko,Ishino Yoko

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-15-5764-4_32

Reference13 articles.

1. Ngai, E.W.T., Wat, F.K.T.: A literature review and classification of electronic commerce research. Inf. Manag. 39(5), 415–429 (2002)

2. Webb, K.L.: Managing channels of distribution in the age of electronic commerce. Ind. Mark. Manag. 31(2), 95–102 (2002)

3. Rapp, A., Bakera, T.L., Bachrach, D.G., et al.: Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance. J. Retail. 91(2), 358–369 (2015)

4. Bahn, D.L., Fischer, P.P.: Clicks and mortar: balancing brick and mortar business strategy and operations with auxiliary electronic commerce. Inf. Technol. Manag. 4(2), 319–334 (2003)

5. Neslin, S.A., Shankar, V.: Key issues in multichannel customer management: current knowledge and future directions. J. Interact. Mark. 23(1), 70–81 (2009)

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Enablers and Barriers of Omnichannel in Traditional Grocery Retailers;2022 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM);2022-12-07

2. The emergence of B2B omni-channel marketing in the digital era: a systematic literature review;Journal of Business & Industrial Marketing;2022-02-23

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