1. Barro, R. J. (1997). Getting it right: Markets and choices in a free society. Mit Press.
2. Bain & Company. (2018). Luxury goods worldwide market study November 2018. Retrieved November 30, 2018 from https://www.useit.com.cn/forum.php?mod=misc&action=attachpay&aid=484488&tid=21286.
3. Baudrillard, J. (1998). The consumer society: Myths and structures (Vol. 53). Sage Publications Limited.
4. Bauman, Z. (1988). Freedom. Open University Press.
5. Belk, R, W., Ger, G., & Askegaard, S. (2003). The fire of desire: A multisited inquiry into consumer passion. Journal of Consumer Research, 30(3), 326–351.