The Impact of Advertising on Video Games
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-8111-3_19
Reference22 articles.
1. Navarro C, Guerrero S (2018) Hybridization between content and advertising messages in serialized fiction: regulation and practice of product placement. Doc Comun Doc 7(14):207–221. https://doi.org/10.33115/udg_bib/cp.v7i14.22285
2. Sempere P (2016) Advertising, the definitive conquest of eSports. Cinco Días. https://bit.ly/2MJhqRW
3. Catalán S, Martínez E (2020) Do games played influence the effectiveness of advergames? The role of brand familiarity. Cuad Gest Doc 20(2):149–168. https://doi.org/10.5295/CDG.180966SC
4. Aliagas I, Privado J, Merino MD (2021) Proximity, familiarity or congruence? Which influences the memory of brand placement in video games. Rev Investig Teórica y Apl del Comer Electrónico Doc 16(4):1–17. https://doi.org/10.3390/jtaer16040046
5. van Berlo ZMC, van Reijmersdal EA, Eisend M (2021) The gamification of branded content: a meta-analysis of advergame effects. Rev Publicidad Doc 50(2):179–196. https://doi.org/10.1080/00913367.2020.1858462
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