Artificial Intelligence and Its Application in Marketing

Author:

Gupta Rahul,Umang Paridhi,Gupta Sumit

Publisher

Springer Nature Singapore

Reference24 articles.

1. Brynjolfsson E, McAfee A (2017) The business of artificial intelligence: what it can—and cannot—do for your organization. Harvard Business Review

2. Bughin (2019) Wait-and-see could be a costly AI strategy. Available at: https://sloanreview.mit.edu/article/wait-and-see-could-be-a-costly-ai-strategy/. Accessed 13 Jan 2019

3. Wilson HJ, Daugherty PR (2018) Humans and AI are joining forces. Harv Bus Rev 96(4):114–123

4. Davenport TH, Mahidhar V (2018) What’s your cognitive strategy? MIT Sloan Manag Rev 59(4):19–23

5. Agrawal A, Gans JS, Goldfarb A (2017) What to expect from artificial intelligence? MIT Sloan Manag Rev 58(3):22–26

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