Purchase Channel Decision Based on Prospect Theory in the Context of Showrooming

Author:

Xu Xiang,Zhang Xiao,Meng Fangfang,Zhang Yan

Publisher

Springer Singapore

Reference16 articles.

1. STATISTA (2016) Share of Internet users in the United States who have utilized showrooming and webrooming as of September 2014. https://www.statista.com/statistics/448677/uswebrooming-showrooming-penetration. Accessed 12 Feb 2016

2. Prasad S (2016) Showrooming and webrooming: the emerging trends consumer behaviour. Market Express, 23 May 2016. https://www.marketexpress.in/2016/05/showrooming-and-webrooming-the-emerging-trends-consumer-behaviour.html. Accessed 10 July 2016

3. Bosman J (2011) Book shopping in stores, then buying online. New York Times, Dec 4. https://mediadecoder.blogs.nytimes.com/2011/12/04/book-shopping-in-stores-then-buying-online/?_r?0

4. Telser LG (1960) Why should manufacturers want fair trade? J Law Econ 3:86–105

5. Amit M, Subodha K, Raju JS (2018) Competitive strategies for brick-and-mortar stores to counter “showrooming.” Manage Sci 64(7):3076–3090

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