Internal Marketing and Employees’ Performance: Relating Marketing Strategies in Human Resource Efforts

Author:

Zainal Abidin Hurul Ain,Mohd Roslin Rosmimah,Kamaluddin Norlida

Publisher

Springer Singapore

Reference39 articles.

1. Aburoub, S. A. S., Hersh, A. M., & Aladwan, K. (2011). Relationship between internal marketing and service quality with customers’ satisfaction. International Journal of Marketing Studies , 3(2), May, 107–118.

2. Ahmed, P., & Rafiq, M. (2002). Internal Marketing: Tools and Concepts for Customer-Focused Management. Chicago: Taylor & Francis.

3. Aguinis, H. (2009). Performance Management (2nd ed.). Upper Saddle River: NJ, Pearson Education Inc.

4. Bateson, J. E. G. (1989). Managing Services Marketing: Text and readings, Dryden.

5. Bansal, H. S., Mendelson, M. B., & Sharma, B. (2001). The Impact of internal marketing activities on external marketing outcomes. Journal of Quality Management, 6, 61–76.

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