Tourism Promotional Materials Across Languages and Cultures

Author:

Sulaiman M. Zain,Wilson Rita

Publisher

Springer Singapore

Reference50 articles.

1. Agorni, M. (2012). Tourism communication: The translator’s responsibility in the translation of cultural difference. PASOS, Revista de Turismo y Patrimonio Cultural, 10(4), 5–11.

2. Agorni, M. (2016). Tourism across languages and cultures: Accessibility through translation. The Journal of Intercultural Mediation and Communication, 9(2), 13–27.

3. Anholt, S. (2000). Another one bites the grass. Making sense of international advertising. New York: Wiley.

4. Arens, W. F., & Weigold, M. F. (2017). Contemporary advertising and integrated marketing communications (15th ed.). New York: McGraw-Hill Education.

5. Bakir, A., Wickens, E., Boluk, K., & Avgeli, V. (2017). Cross-cultural issues in tourism and hospitality. Tourism and Hospitality Research, 17(3), 245–248.

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