Social Media and Destination Marketing in China: A Systematic Review of Short Videos

Author:

Liu CongyingORCID,Mohamed Ahmad Edwin BinORCID,Arshad Muhammad ZulqarnainORCID

Publisher

Springer Nature Singapore

Reference54 articles.

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2. Ali Qalati, S., Li, W., Ahmed, N., Ali Mirani, M., Khan, A.: Examining the factors affecting SME performance: the mediating role of social media adoption. Sustainability 13(1), 75 (2020)

3. Bakr, G., Ali, I.E.H.: The role of social networking sites in promoting Egypt as an international tourist destination. South Asian J. Tour. Herit. 6(1), 169–183 (2013)

4. Boediman, S.F., Hendriarto, P., Satmoko, N.D., Sulistiyani, S., Amar Sani, A.S.: Relevance of social media applications as a marketing strategy for Indonesian tourism destinations (literature analysis study). Bp. Int. Res. Crit.S Inst.-J. (BIRCI-Journal). 4(3), 5705–5712 (2021)

5. Boediman, S.F., Hendriarto, P., Satmoko, N.D., Sulistiyani, S., Sani, A.: The relevance of using social media applications strategies to increase marketing potential of Indonesian maritime tourism (Analytical Study of Tourism Journals and Online Marketing). Bp. Int. Res. Crit.S Inst.-J. (BIRCI-Journal). 4(4), 8791–8799 (2021)

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