Research on the Development Strategy of O2O e-Commerce in Traditional Retail Enterprises-Reference-Cited by-同舟云学术

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Research on the Development Strategy of O2O e-Commerce in Traditional Retail Enterprises

Published:2018 Issue: Volume: Page:521-530
ISSN:1865-0929
Container-title:Communications in Computer and Information Science
language:
Short-container-title:

Author:

Li Sisi,Liu Suping

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-13-1648-7_45

Reference14 articles.

1. Hu, L.: Analysis of electronic commerce O2O. Merch. Qual. (8), 31 (2011)

2. Bravo, R., Hem, L.E.: Form online to offline though brand extensions and alliances. Int. J. E-Bus. Res. 8(1), 17–34 (2012)

3. Zhang, W.: Analysis of O2O business model. Chin. Electron. Commer. (3), 2–3 (2012)

4. Ma, Y.: Analysis of O2O e-commerce model in China. Chin. Electron. Commer. (4), 17–18 (2012)

5. Gao, Y.: Reconstruction mechanism and path of traditional retail O2O model in China. Commer. Econ. Res. (16) (2016)

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