Social Media—A Key Pathway to Marketing Analytics-Reference-Cited by-同舟云学术

Social Media—A Key Pathway to Marketing Analytics

Published:2022 Issue: Volume: Page:263-275
ISSN:2195-3988
Container-title:Proceedings of the International Conference on Cognitive and Intelligent Computing
language:
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Author:

Priya C. Immaculate,Kesavraj Geeta

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-19-2350-0_26

Reference20 articles.

1. Bashar A, Ahmad I, Wasiq M (2012) Effectiveness of social media as a marketing tool: an empirical study. Int J Marketing, Financial Services & Management Res 1(11), November. ISSN 2277 3622.Faridabad

2. Baym NK (2013) Data not seen: The uses and shortcomings of social media metrics. First Monday 18(10)

3. Bruns A (2013) Faster than the speed of print: Reconciling ‘big data’ social media analysis and academic scholarship. First Monday 18(10)

4. Cao G, Wang S, Hwang M, Padmanabhan A, Zhang Z, Soltani K (2015) A scalable framework for spatiotemporal analysis of location-based social media data. Comput Environ Urban Syst 51:76–82

5. Ciulla F, Mocanu D, Baronchelli A, Gonçalves B, Perra N, Vespignani A (2012) Beating the news using social media: the case study of American Idol. EPJ Data Science 1(1):8

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