Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques

Author:

Cracolici Maria Francesca,Urso Furio

Publisher

Springer Singapore

Reference13 articles.

1. Agrawal R, Srikant R (1994) Fast algorithms for mining association rules. In: Proceedings of international conference on very large data bases (VLDB)

2. Agrawal R, Imieliski T, Swami A (1993) Mining association rules between sets of items in large databases. In: Proceedings of ACM SIGMOD international conference on management of data (SIGMOD-1993)

3. Biswas A, Krishan R (2004) The Internet’s impact on marketing: introduction to the JBR special issue on “marketing on the web—behavioral, strategy and practices and public policy”. J Bus Res 57(7):681–684

4. Ching WK, Huang X, Ng M, Siu TK (2013) Markov chains: models, algorithms and applications, 2nd edn. Springer, Boston

5. Cooley R, Mobasher B, Srivastava J (2000) Web mining: information and pattern discovery on the world wide web, SIGKDD exploration, vol 1. Department of Computer Science and Engineering, University of Minnesota, Minneapolis

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