Viewer’s Emotion and It’s Associated Design Elements in Political Video-Based Medium Using Thematic Analysis

Author:

Abd Kadir ShamsiahORCID,Mohd Lokman AnitawatiORCID,Mohamed Shuhidan ShuhaidaORCID

Publisher

Springer Singapore

Reference9 articles.

1. Ali, S.H.: Ethnic relations in Malaysia: harmony and conflict. SIRD. Petaling Jaya, Malaysia (2015)

2. Kadir, S.A., Lokman, A.M., Muhammad, M.: Identification of positive and negative emotion towards political agenda video posted on YouTube. In: Lokman, A.M. et al. (eds.) KEER 2018, AISC 739, pp. 758–767. Springer. Singapore (2018)

3. Kadir, S.A.: Adakah melayu terus berpecah? Dewan masyarakat DBP, Kuala Lumpur, Malaysia (2012). (In Bahasa Melayu)

4. Saad, S., Salman, A., Lyndon, N., Selvadurai, S., Zaimah, R., Azima, A.M., Hussain, M.Y.: Krisis politik melayu dan pembinaan negara bangsa. Malaysia J. Soc. Space UKM (2012). (In Bahasa Melayu)

5. Braun, V., Clarke, V.: Using thematic analysis in psychology. Qual. Res. Psychol. 3(2), 77–101 (2006). ISSN 1478-0887

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