The Impact of Creative Behavior on Achieving Marketing Ambidexterity: A Field Study in Commercial Banks in Jordan-Reference-Cited by-同舟云学术

The Impact of Creative Behavior on Achieving Marketing Ambidexterity: A Field Study in Commercial Banks in Jordan

Published:2023 Issue: Volume: Page:285-298
ISSN:1431-1941
Container-title:Contributions to Management Science
language:
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Author:

Hunitie Mohammad Faleh Ahmmad,Abuelizz Lara Naser Hameed,Al-Adamat Abdullah Matar,Aldaihani Faraj Mazyed Faraj,Aladwan Saif Isam,Alqahtani Menahi Mosallam,Al-Hawary Sulieman Ibraheem Shelash,Al-Fakeh Fu’ad Abdallah

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-99-6101-6_20

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