The Role of Artificial Intelligence in Brand Building: A Review-Reference-Cited by-同舟云学术

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The Role of Artificial Intelligence in Brand Building: A Review

Published:2023 Issue: Volume: Page:307-318
ISSN:1431-1941
Container-title:Contributions to Management Science
language:
Short-container-title:

Author:

Musaiqer Hend Hamed,Hamdan Allam

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-99-6101-6_22

Reference29 articles.

1. Abdulla NJJ, Hamdan A, Kanan M (2023) Artificial intelligence application in the fourth industrial revolution. In: Alareeni B, Hamdan A, Khamis R, Khoury RE (eds) Digitalisation: opportunities and challenges for business. ICBT 2022. Lecture notes in networks and systems, vol 620. Springer, Cham. https://doi.org/10.1007/978-3-031-26953-0_51

2. Brynjolfsson E, Mcafee A (2017) The business of artificial. Harvard Bus Rev

3. Cleff T, Walter N, Xie J (2018) The effect of online brand experience on brand loyalty. The IUO J Brand Manage 7–24

4. Dey D, Kumar S (2010) Reassessing data quality for information products. Manage Sci 2316–2322

5. Dinh TN, Thai MT (2018) AI and blockchain: a disruptive integration. Computer 48–53

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Role of Artificial Intelligence to Empower and Leverage Brands;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-13

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