Impact of Social Media Marketing on Electronic Word of Mouth: A Study of Jordanian Private Universities-Reference-Cited by-同舟云学术

Impact of Social Media Marketing on Electronic Word of Mouth: A Study of Jordanian Private Universities

Published:2023 Issue: Volume: Page:75-88
ISSN:1431-1941
Container-title:Contributions to Management Science
language:
Short-container-title:

Author:

Khodeer Sameer Moh’d Tawfiq,Al Sheyab Hala Mohammed,Al-Adamat Abdullah Matar,Hunitie Mohammad Faleh Ahmmad,Al-Fakeh Fu’ad Abdallah,Alserhan Atallah Fahed,Aldaihani Faraj Mazyed Faraj,Al-Hawary Sulieman Ibraheem Shelash

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-99-6101-6_6

Reference70 articles.

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4. Al-Adamat AM, Falaki NAF, Al-Azzam MKA, Aldaihani FMF, Almomani RZQ, Mohammad AAS, Alshurideh MT (2023b) The impact of the digital marketing for education services on the mental image for students in private universities in Jordan. The effect of information technology on business and marketing intelligence systems. Springer International Publishing, Cham, pp 223–240

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