Impact of Ethicality and Marginalized Group Convenience on Social Media Promotion of Branded Drugs-Reference-Cited by-同舟云学术

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Impact of Ethicality and Marginalized Group Convenience on Social Media Promotion of Branded Drugs

Published:2022-08-30 Issue: Volume: Page:153-159
ISSN:1876-1100
Container-title:Advances in Communication, Devices and Networking
language:
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Author:

Mukherjee Samrat Kumar^ORCID,Kumar Jitendra^ORCID,Sarkar Abhijit,Sharma Bibeth^ORCID,Rani Jaya Rani,Jha Ajeya K.^ORCID

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-19-2004-2_14

Reference19 articles.

1. Mukherjee SK, Kumar JK, Jha AK, Pandey JR (2021) Dynamics of social media promotion of prescription drugs and resulting patient belief systems. In: E-collaboration technologies and strategies for competitive advantage amid challenging times. IGI Global, pp 144–170

2. Volpp KG, Mohta NS (2017) Social networks to improve patient health advisor analysis. NEJM Catal

3. Mukherjee SK, Kumar J, Jha AK (2022) Analysis of Information about medicines available on facebook. Int J E-Collab (IJeC) 18(4)

4. Jha A (2005) A study on the role of information technology in marketing pharmaceutical products

5. Auton F (2004) The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate. Int J Advert 23:5–52

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