Augmented Reality: A Systematic Literature Review and Prospects for Future Research in Marketing and Advertising Communication-Reference-Cited by-同舟云学术

Augmented Reality: A Systematic Literature Review and Prospects for Future Research in Marketing and Advertising Communication

Published:2019 Issue: Volume: Page:459-473
ISSN:2367-3370
Container-title:Intelligent and Interactive Computing
language:
Short-container-title:

Author:

Yussof Fatrisha Mohamed,Salleh Sabariah Mohamed,Ahmad Abdul Latiff

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-13-6031-2_36

Reference37 articles.

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3. Kim S, Haley E, Koo G-Y (2009) Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising. J Advertising: 67–80. doi: https://doi.org/10.2753/joa0091-3367380305

4. Malaysian Advertiser Associations (2017) 2017 full year ADEX report, http://www.malaysiaadvertisers.com.my/malaysia-adex-2017-full-year-adex-report/

5. Statista (2017) Change of advertising spending in 2016 and 2017 by medium. https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/

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