1. Schneider G (2016) Electronic Commerce, 12th edn. Cengage Learning, Boston
2. Pursky O, Selivanova A, Dubovyk T, Herasymchuk T (2019) Software implementation of e-trade business process management information system. In: Kiv A, Semerikov S, Soloviev V, Striuk A (eds) 2nd student workshop on computer science and software engineering 2019, CEUR workshop proceedings, vol 2546. CEUR-WS.org, Aachen, pp 171–181. http://ceur-ws.org/Vol-2546/paper12.pdf
3. Experiment shows up to 60% of “direct” traffic is actually organic search. https://searchengineland.com/60-direct-traffic-actually-seo-195415. Last accessed 10 Mar 2023
4. Pageviews vs unique pageviews in google analytics. https://insights.quiet.ly/blog/pageviews-unique-pageviews-google-analytics/. Last accessed 9 Mar 2023
5. Social traffic and conversions. https://www.klipfolio.com/resources/kpi-examples/social-media/traffic-conversions/. Last accessed 9 Mar 2023