1. Appadurai A (1990) Disjuncture and difference in the global economy. In: Featherstone M (ed) Global culture: nationalism, globalization and modernity. Sage, London, pp 295–310
2. Barber BR (1996) Jihad vs McWorld. Ballantine, New York
3. Demirbağ-Kaplan M (2018) When delights turn bitter: consumer resistance in Turkey. In: Marketing management in Turkey. Emerald Publishing
4. De Koning A (2009) Global dreams: class, gender, and public space in cosmopolitan Cairo. American in Cairo Press
5. Eckhardt GM, Belk R, Bradford TW, Dobscha S, Ger G, Varman R (2022) Decolonizing marketing. Consum Mark Cult 25(2):176–186